Week 16: Digital Marketing in 2017

During week 16 of 'The Big Agency' we looked more in detail about digital marketing and digital culture. After looking at the data in the lecture slide its evident that people are becoming more and more involved with the digital world.

Source: http://www.slideshare.net/wearesocialsg/digital -in -2016/495 

A large part of today's digital world is the sale of goods over the internet, also known as E-Commerce. With a staggering 77% of people who were surveyed said they had purchased a product or service within the past 30 days compared to a 79% of people who had purchased a product/service within a retail store. 

Source: http://www.slideshare.net/wearesocialsg/digital -in -2016/495

Since the survey was taken in Q4 of 2015 there has been the major release of android pay which now allows people to add their Credit/Debit card information to their mobile device for ease of payment. This means its safe to assume the number of mobile transactions has increased again since the survey was taken.