In week 14 of 'The Big Agency' we had a more in-depth look at market research and Date Interpretation.
"The first important decision you must make is to pinpoint an audience: who are you writing for? Quite simply, the audience is in the drivers seat. By and large, what the audience wants is what you should be giving them. You have to listen to your audiences to find and select the right narratives, language, and visual and graphic devices that will capture their attention."
Source: http://www.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part2_English.pdf
In the seminar we also looked and how to present data from a clear, non-bias standpoint.
When presenting data we were told to look for common themes throughout the data collected rather than looking at each individual statistic, it was also suggested that qualitative data can be considered subjective meaning that people may be able to find slightly different meaning.
Later in the seminar we watched a TED Talk from David McCandless, he suggested that information could be understood more clearly when the data is visualised. David took the information about peoples fears based on the media's reporting of it. it showed that over time, no matter what the fear was over time it was reported more. He was able to use this method of visualising data to find a pattern in the reporting of violent video games which spikes every year in April and November. He attributed this to games being released before Christmas and the April spike was due to the anniversary of the Columbine shooting. His explanation for this is that due to people remembering the tragedy there are increased reports linked to the violence in video games.
Source: https://www.youtube.com/watch?v=5Zg-C8AAIGg
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