Monday 12 December 2016

Week 4: Clarifying the Brief

We have now been given a project that we will be working on throughout the big agency unit. Our client, Studybundles is based in Chester street in Manchester and also have offices in Northern Ireland. Our client is looking to expand their client base for a higher education prospectus 'application' which aims to simplify the process of looking into different HE institutions for potential students. during the start of our endeavor we have decided to research our client’s competitors and also look at the impact that Studybundles has had on the marketplace up to this point in time. We will then conduct further market research looking at the opinions of existing students in the UK and internationally in order to understand what the general thought of the app is; we will use the data that we collect in order to give constructive feedback to our client.

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